How To Find More Of Your Best Customers

“The most unhappy customers in your business are the greatest source of learning.” - Bill Gates.

Introduction:

A few years ago, I worked with a thriving dentist's office eager to expand. Sound familiar? Like many businesses, they sought to attract more of their ideal customers. The usual approach? Target the 'low hanging fruit'—those common customers—and reel in more like them. Simple, right? Not quite.

The snag? They didn't know who their best customers were. When I inquired, the response was generic corporate jargon: 'those that value their oral health.' Meaningless!

So, how did we crack the code? In today's post, I unveil the strategy that uncovered their perfect customers—and how you can do the same.

Sadly, many business owners resemble Mr. Dentist—they wait passively for customers without gathering vital data. They often assume their customers are 'everyone' or 'anyone who buys.' But how do you find more of them? Let's dive in.

The struggle? Time scarcity. Owners drown in operational tasks, leaving little for strategic growth. Plus, tech hurdles—what to use? How? Then there's the fear—'What if we're criticised?'

But nothing beats direct customer feedback. It's gold for boosting sales and refining your offerings, whether you're in dental care or construction. Every marketing strategy needs this foundation. Don't fret; it's simpler than it sounds. Trust me, I love simplicity. Here's how:

Simple Steps to Unveil Your Best Customers! 👊

1. Choose your survey tool

Opt for free platforms like Google Forms, Survey Monkey, or TypeForm. If you're our member, try Savils Media CRM.

2. Ask the right questions

Craft a brief survey with personalised questions tailored to your business. Keep it anonymous to encourage honest feedback.

3. Why we're asking

Explain your goal—to serve their needs better—and request their input.

4. The questions

Cover their goals, obstacles, learning interests, fears, and additional feedback.

5. Be patient

Responses may trickle in, but each one is a nugget of insight. Keep it ongoing; we send ours biannually.

The payoff? A treasure trove of insights to fuel your growth. Don't just survey past customers; cast your net wide.

Take action! Distribute the survey far and wide—social media, email, even ads. Embrace the feedback, adapt, and watch your business flourish.

Want to explore something like this for your business? Get in touch with us for a chat and see how we can help!